Jodi Cross has more than 22 years of experience in marketing and brand development. She has conducted strategic planning sessions and public speaking engagements on marketing and public relations, brand development, networking and sales implementation in over 15 states for over 20,000 franchise owners and entrepreneurs. Her consulting clients include; The Biltmore, The Colony Resort, Global Advisory Council, Jonathon’s Landing Golf Club, Key Transportation, Neurometrics and more.
In 2004, Cross Network Marketing (CNMI) was established as marketing and branding consulting business which Cross still runs today. CNMI serves a wide range of clients in the hospitality, transportation, golf resort & club, not-for-profit and medical industries.
Cross held the position of corporate director of marketing for Sonesta Hotels, Resorts & Cruises for nearly 11 years, overseeing brand marketing, public relations and advertising for properties in the United States, Colombia, Chile, Ecuador, Egypt, Peru and St. Maarten. years.
Cross launched and cultivated the South Florida Chapter of The Commonwealth Institute, and served as the Executive Director for 9 years. The non-profit organization was formed to help women entrepreneurs, CEOs and corporate executives build successful businesses through peer mentoring and networking programs.
Prior to her position with Sonesta International Hotels, Cross was the director of marketing for Trump International Sonesta Beach Resort, where she oversaw the grand opening of the luxury, 390-room resort with 22,000 sq. ft. of meeting space. Prior to that, Cross was the director of marketing at Doral Golf Resort and Spa, where she re-created the Doral brand by integrating a $75 million renovation into a $2 million advertising campaign and launched The Great White Golf Course, a Greg Norman Signature Course that is the only one of its kind in the Southeastern United States.
Previously, she served as the vice president of The Neighborhood Marketing Institute, a marketing consulting firm that specializes in food services and hospitality industries. She also served as the director of marketing for PGA National Resort & Spa, a 333-room deluxe golf and spa resort.
Cross holds a bachelor’s degree in Hotel Hospitality Management from St. Thomas University and a master’s degree in Business Administration from Nova Southeastern University. She is an adjunct professor at Palm Beach State College. She is the author of a monthly lifestyle column entitled “Crosstalk” and has authored several freelance articles on building connections, financing your business and for newspapers and magazines such as Her life, Forbes Woman, The Palm Beach Post, Biz Brief and Enterprising Women.
Visit our website at: crossnm.com